2. The Mocca Instant Coffee / Soluble Coffee Origin and Taste:
Origin: Coffee blend sourced from the highlands of Central America, Brazil and Ethiopia.
Taste: Subtle cocoa and grilled almond aromas. A balanced, full-bodied and delicate taste: café Mocca at its finest. The cafe mocha from “La Semeuse” is a premium arabica coffee / premium gourmet coffee.
High altitude roasting in the Swiss mountains: Roasted in the mountains of the city of “la Chaux-de-Fonds” in Switzerland. Roasting at an altitude of 1000 meters allows the bean to flourish at a temperature which does not affect its essential aroma or flavors. The atmospheric pressure being lower at high altitude than at sea level, boiling occurs at a lower temperature. This physical property acts favorably on the quality of the coffees of La Semeuse, which are distinguished by their subtle power, their lack of bitterness and acidity.
Other names: Moca café, mokka coffee, cafe mocca, mokka café, mocha cafe, cafe mocha, caffè mocha, café mocca, moka coffee, cafe mokka. Espresso sized mochas can be called moka espresso, mocha espresso.
4. “La Semeuse” THE BRAND:
Descended from a family of grocers in Alsace, France. La Semeuse was founded in 1900 by Marc Bloch who specialized in the importation and distribution of groundnut oil. He died in 1916 for France on the Balkan front. His young widow, Hortense, took over the management of the company. She provided the necessary drive for its growth, and diversified its activities by developing coffee roasting. Premium coffee brands like “La Semeuse” strive to provide not only good coffee but the best coffee.
In 1938, Henri and Jean, the two Bloch sons, enter into the family business. When second world war brakes out, oil imports are subject to quotas, and manning problems due to men being mobilized. La Semeuse goes through these years with all the difficulties and concerns that one can imagine. After the war, needs have changed, faced with the crisis, the Bloch brothers decide to separate. Jean, assisted by his wife, Huguette, remains alone at the head of the business. He then decides to drop the oil business and devotes all his energy and dynamism to importing, roasting and distributing coffee.
In 1976, after studying for a degree in Political Sciences and then working in many coffee producing countries, the founder’s grandson, Marc, joins the family business. He takes over the leadership from his father in 1982.
In May 2015, La Semeuse changes hands. Marc Bloch, the founder’s grandson retires from the company’s management and hands it over to the Bihler Family from Neuchâtel (in Switzerland), owner of Choco Diffusion group and several brands such as Goldkenn. Mr. Nicolas Bihler is assuming position of CEO in La Semeuse and ensures the continuity and values of the La Semeuse Coffees in the long term.
La Chaux-de-Fonds, place of origin of “La Semeuse”:
Since its creation in 1900, La Semeuse has always remained true to its place of origin. The location of this city is essential to create the unique taste of La Semeuse high altitude coffee company. “La Semeuse” belongs to the exclusive club of high altitude coffee brands. Roasting at an altitude of 1000 meters allows the bean to flourish at a temperature which does not affect the essential aroma or flavors. La Semeuse coffees are distinguished by their subtle power and lack of bitterness and acidity.
5. A Family, A Company, A Belief
Choco Diffusion is a Swiss Company, owned and founded by the Bihler family from Switzerland, and is now managed by Nicolas Bihler (son of the founder Jean-Willy Bihler). Nicolas followed in his father’s footsteps, and perpetuates his family’s devotion to quality, innovation and sustainable development. He has recently built a partnership in Ecuador to supply the very finest cocoa, to be enjoyed in some of their exclusive recipes.
Nicolas leads a team of true artisans of flavour, that combine diligence with a passion for their craft. On a constant quest for quality, their passion, and pursuit of excellence is tasteable in every one of their products.
Nicolas is delighted to say that they have as much passion for their profession today as when the company first started. The Bihler family believes that anything made with love will outlive us all.
6. Storage Advice:
Unlike conventional food, coffee does not have an expiration date, it is more about the deadline for an optimal use (best before date) after which the taste quality begins decreasing. For full enjoyment of La Semeuse coffee’s distinctive taste qualities – body, aroma, flavour – we recommend a Best Before date. Past the Best Before date, coffee taste qualities gradually lose strength.
– In an airtight box or a perfectly closed hermetic bag
– Protected from light and moisture and at room temperature (avoid extreme hot / cold temperatures)
– For longer storage, the freezer may be an option
Shelf life after opening the package:
– Ground Coffee: After opening can be kept 2 to 4 weeks (read coffee storage section below). After that period its organoleptic properties begin degrading.
– Coffee Bean: After opening can be kept 3 to 4 months (read coffee storage section below). After that period its organoleptic properties begin degrading.
7. Product Specification:
Name: Mocca Surfin
Swiss Brand: La Semeuse
Type: Instant Coffee / Soluble Coffee, Freeze Dried
Composition: 100% Arabica
Aromatic Profile: Grilled, Chocolatey
Degree of Roast: 3/5
Coffee Size: Ristretto, Espresso, Coffee
Particularity: Roasted at 1000m altitude
Country of Origin: Switzerland